Monday, October 29, 2018

I'm following up my series on marketing to doctors with an equally in-depth look at glassCanopy's other key vertical: lead and content generation for IT infrastructure.

I'd love any feedback you have.

Wednesday, August 29, 2018

My series on Marketing to Doctors has been surprisingly popular. Here are the latest two entries.

Marketing to Doctors, Part 3: Content Marketing
Marketing to Doctors, Part 4: Lead Generation

My day job is leading glassCanopy. We provide lead and content generation for complex B2B sales. We primarily work in non-pharma marketing to doctors and hospitals as well as marketing IT infrastructure and Cyber-security solutions. Of course, if you're trying to sell IT infrastructure and cyber-security into healthcare... we're totally your go-to.

Tuesday, August 15, 2017

Apparently I need to write this

I can see both sides on most issues but when it comes to recent events, it seems like it should be a really one-sided discussion.

I’m anti-Nazi. It’s not a nuanced position.

I never thought I’d feel the need to point this out in a public forum but here we are.

I also thought I’d never feel the need to point out that while reasonable people can disagree about the history and the cultural worth of the confederacy and any statues commemorating it, no one can reasonably argue that the KKK, neo-Nazis, and white supremacists are anything but truly loathsome people. They are cartoon villains. And if you choose to march alongside these vile thugs, for whatever cause, then you are villainous.

That said, I continue to strongly believe that the first amendment protects even the most detestable idiots to proclaim extremely hateful, stupid, and  contemptible opinions.

Just last night, I was discussing whether the proper response to Nazis was to ignore them or to call them out as the anti-American goons that they are. My position was that Nazi-ism, the KKK, and other openly racist ideologies were in such an extreme minority that they could be safely ignored and therefore ignoring them was the best response.

I was wrong. The president of the United States changed my mind with his tin-eared press conference today.

So here we are. I now realize that we all must speak up if we are to protect our democracy.

Nazis have the right to spew their idiocy, but I will no longer ignore their hatred.

Saturday, May 21, 2016

New Articles on Marketing to Doctors

I recently published two new articles on Marketing to Doctors:
These are the first two articles in an anticipated series of five.  

I've recently become fascinated by the looming marketing problem faced by companies that market to doctors. Big Pharma alone spends $25 billion dollars a year trying to get the attention of physicians. Several of their primary distribution methods on which they spend $16 billion a year are doomed:
  • Pharmacy reps as we know them are doomed.  More than half of physician practices already strictly regulate or prohibit pharmaceutical rep access. That percentage has increased from just 35% three years ago. The return on and number of pharmacy reps is going to plunge... and quickly.
  • Doctors are mobile. Banner advertising on mobile devices already sucks and will get worse as Apple encourages ad blocking on iOS devices (the primary device for physicians).
glassCanopy, my San Francisco Marketing Agency, has developed a significant amount of expertise in ethical techniques for marketing to doctors. I'm becoming ever more interested in figuring out what the next marketing channel will be.  That $16 billion dollars is going to get spent somewhere. I'm hopeful it will be spent in a way that is better aligned to the interests of doctors, patients, and the national budget.

What do you think? Any ideas on how to spend that $16 billion?

Friday, April 11, 2014

Check it out...

An article of mine about glassCanopy's content marketing got published on MarketingProfs.  Talk about chuffed.  Check it out.

Sunday, January 26, 2014

I've been doing some writing recently as part of glassCanopy's content marketing efforts. You can read my latest marketing articles here.

Tuesday, May 24, 2011

I seriousy doubt that I will keep updating this...

But I just came across this factoid, courtesy of Wikipedia, that there is a hamlet in England called Quarles.  Apparently it has six houses and one farm.  Who Knew?