My series on Marketing to Doctors has been surprisingly popular. Here are the latest two entries.
Marketing to Doctors, Part 3: Content Marketing
Marketing to Doctors, Part 4: Lead Generation
My day job is leading glassCanopy. We provide lead and content generation for complex B2B sales. We primarily work in non-pharma marketing to doctors and hospitals as well as marketing IT infrastructure and Cyber-security solutions. Of course, if you're trying to sell IT infrastructure and cyber-security into healthcare... we're totally your go-to.