Monday, October 29, 2018

I'm following up my series on marketing to doctors with an equally in-depth look at glassCanopy's other key vertical: lead and content generation for IT infrastructure.

I'd love any feedback you have.

Wednesday, August 29, 2018

My series on Marketing to Doctors has been surprisingly popular. Here are the latest two entries.

Marketing to Doctors, Part 3: Content Marketing
Marketing to Doctors, Part 4: Lead Generation

My day job is leading glassCanopy. We provide lead and content generation for complex B2B sales. We primarily work in non-pharma marketing to doctors and hospitals as well as marketing IT infrastructure and Cyber-security solutions. Of course, if you're trying to sell IT infrastructure and cyber-security into healthcare... we're totally your go-to.